unit5 gettingthemessagei.单元教学目标技能目标skillgoals▲talkaboutadvertisingandadvertisements▲practisemakingcomplaintsandexpressingemotions▲practiseexpressingandevaluatingdifferentviews▲reviewtheobjectcomplement▲writeanadvertisementii.目标语言功 能 句 式makingcomplaintsandexpressingemotionshe’stoblame.that’slovely/great/wonderful!whatdoyoumeanbydoingso?doesthatsurpriseyou?heshouldn’thavedoneit.issomethingworryingyou?sheblamedhimforcominghomelate.it’s(quite)allright.howcouldyoucheatyourteacher?i’mpleasedwithyourspokenenglish.whydidn’tyoutellmethetruth?iwishihadnevergivenitup.词 汇1.四会词汇convey,advertise,advertiser,brand,consideration,charge,loss,blame,broadcast,post,react,annoy,annoying,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,target,nowadays,nephew,waitress,hostess,attach,discount,bonus2.认读词汇mislead,misleading,critic,ronaldo,tetsuyakomuro,bait,bullet,nutritional,heroine,goddess,promotion,legend,slogan,catchy,context3.重点词组take...intoconsideration,incharge(of),handinhand,getacross,appealto,keepaneyeoutforsb./sth.,pointout,makesense4.重点词汇advertise,charge,blame,react,accuse,figure,profit,attach,discount语 法reviewtheobjectcomplement1.somepeoplefindadvertisementsusefulandentertaining.2.asmyneighbormr.whiteisatroublemaker,ihavetokeepmyselfawayfromhim.3.theconsumers’clubadvisesustomakeinformedchoicesbyreadingadscarefully.4.companieshopetoseeadsinfluencethebehaviorofcustomers.5.companiesspendalargeamountofmoneyemployingadvertisers.6.theunemploysfamouspeopletomakeitsprogrammesknowntothepublic.7.theyappointedhimheadofthebiologydepartment.8.wefoundtheroomdecoratedwithframedadsonthewalls.重 点 句 子1.youthinkthenewspaperistoblameforthisbecause...p392....hasgonehandinhandwiththedevelopmentofadvertising.p403.customersseesomanyadseverydaythatadvertisersmust...togettheirmessageacross.p404.thebestchancetoreachcustomersistoappealtotheiremotions.p40共7页,当前第1页12345675.ithasbeenprovenagainandagainthat...p406.firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.p41iii.教材分析和教材重组1.教材分析本单元的主题是“advertisingandadvertisements”,功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”,写作要点是尝试写一则广告。通过本单元的学习,要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动,进一步激发学生的学习兴趣,积极参与到课堂实践中,切实提升其综合运用语言的能力,让他们意识到现代社会广告无处不在,广告是生活中不可或缺的一部分。理性地、科学地对待广告不仅有助于提高个人素养,增添生活的乐趣,还有益于整个社会素质的提高,营造一个诚信、发展、科学、和谐的社会。1.1warmingup提供三幅精美图片和相关广告信息,本部分可以作为下文“说”的铺垫,让学生分组讨论这些图片,唤起对“广告”这一主题的热忱和兴趣,使其有话可说,无话不说。1.2listening有两大任务,一是根据特定的主题(选购电脑),组织学生讨论或思考,为进一步的“听”作铺垫;二是听录音,培养从听力材料中获取信息,并进行深入分析、推断、加工的能力。1.3speaking要求把全班分成四个小组,每一组选择不同的身份和主题,结合本人的生活体验,表示抱怨、喜怒哀乐等。作为报纸编辑,则应从全局出发,运用表示和评价不同观点的句型或结构。这种开放式讨论有助于引导学生运用所学知识合作学习,指导他们全面地、辨证地看待问题。1.4pre-reading是reading的热身活动。要求学生以广告为话题展开讨论,初步了解广告的利与弊,为进一步的阅读作好铺垫。再引导学生通过比较阅读检验自己的判断,这有助于潜移默化地培养学生阅读能力、分析能力。1.5reading采用“主题句”的写作手法,先引出每段的主题,然后提出问题、分析问题、解决问题。教师要引导学生充分利用“主题句”这一有效的写作技巧,指导学生把握文章主旨,了解作者的写作意图,并深入地培养他们猜测词义、理解语句、归纳大意、理智地应对广告等能力。1.6post-reading从回答问题到展开讨论,由低到高、由易到难,循序渐进,引导学生把握教材,体验广告的魅力并发挥想象,活化语言,从而达到综合运用英语进行交际的目的。1.7languagestudy“词汇学习”部分旨在培养学生根据语境猜测生词并正确运用所学词汇的能力。其核心是把词汇的学习和真实的语境巧妙结合起来,逐步拓展学生的词汇量。“同步语法”部分则设计了不同类型的宾语补足语练习题,旨在训练学生准确理解宾语补足语并灵活运用的能力。1.8integratingskills阅读部分是reading部分话题的延续和拓展,指导学生创造性地写一则广告。相对起来,写作任务更富有挑战性,不但要求学生大胆想象,还要求学生的习作技巧性和创造性兼备。1.9tips指导学生如何运用声音、图像和动作多途径提高词汇记忆效果。1.10checkpoint部分简要地总结本单元语法重点,并引导学生总结与本单元话题密切相关的词汇。共7页,当前第2页12345672.教材重组2.1从话题内容上分析,warmingup与speaking相一致;而从训练目的上分析与talking比较一致。从教材份量来说,可将warmingup,speaking和workbook中的talking整合在一起,设计成一节任务型“口语课”。2.2将listening和workbook中的listening整合在一起,设计成一节任务型“听力课”。2.3可将pre-reading,reading和post-reading三个教学活动整合在一起上一节任务型“阅读课(一)”。2.4可将languagestudy与workbook中的practising语法练习题整合在一起上一节任务型“语法课”。2.5可将integratingskills中reading和workbook中integratingskills的reading整合起来上一节任务型“阅读课(二)(泛读课)”。2.6将integratingskills中的writing和workbook中integratingskills的writing整合成一节任务型“写作课”。3.课型设计与课时分配(经教材分析,根据学情,本单元可以用六课时教完)1stperiod speaking2ndperiod listening3rdperiod reading 4thperiod languagestudy5thperiod extensivereading6thperiod writingⅳ.分课时教案thefirstperiod speakingteachinggoals教学目标1.targetlanguage目标语言a.重点词汇和短语convey,advertise,advertiser,charge,loss,blameb.交际用语makingcomplaintsandexpressingemotionshe’stoblame.that’slovely/great/wonderful!whatdoyoumeanbydoingso?doesthatsurpriseyou?heshouldn’thavedoneit.issomethingworryingyou?sheblamedhimforcominghomelate.it’s(quite)allright.howcouldyoucheatyourteacher?i’mpleasedwithyourspokenenglish.whydidn’tyoutellmethetruth?iwishihadnevergivenitup.2.abilitygoals能力目标enablethestudentstomakecomplaintsandexpressemotions.enablethestudentstoexpressandevaluatedifferentviewsonadvertisingandadvertisements.3.learningabilitygoals学能目标helpthestudentslearnhowtomakecomplaints,expressemotionsandevaluateviews.teachingimportantpoints教学重点howtogetthestudentstomakecommentsonadvertisingandadvertisements.teachingdifficultpoints教学难点howtoencouragethestudentstoexpressthemselvesonadvertisingandadvertisements.teachingmethods教学方法1.free-talkingmethod;2.task-basedapproach.teachingaids教具准备acomputerandsomerelatedpictures.teachingprocedures&&ways教学过程与方式 共7页,当前第3页1234567
stepilead-int:boysandgirls,firstlet’slookattwobeautifulpicturesandtellmewhatdoyouthinkofthem.sa:thefirstoneisanad.itisaboutafamousdigitalcamera.thebrandnameispanasonic.sb:thesecondisanadfordietpepsi.sc:theyarewonderfuladswithbrandnames,photosandslogans.t:good.wearelivinginaworldofads.what’syouropiniononads?doyoufindthemannoyingorfascinating?todaylet’stalkaboutadvertisingandadvertisements.stepiiwarmingupthisstepistoarousethestudents’interestinadvertisingandadvertisementsandgetthemtothinkandtalkfreely.t:now,class.pleaselookatthethreepicturesonp37carefullyandtrytofillinthefollowingchartwithproperinformation.itemsad1ad2ad3whataretheytryingtopersuadeyoutobuy?howaretheytryingtodoso?whatisthemessageofeachad?howistheinformationconveyed?whatkindofinformationabouttheproductisgivenineachad?suggestedanswer:itemsad1ad2ad3whataretheytryingtopersuadeyoutobuy?advancedelectronicproductsshampoosoftdrinkshowaretheytryingtodoso?byusingabstractdesign,sloganandpicturesbyusingwonderfulpictures,sloganandrealisticproductsbyusingwonderfulpictures,sloganandproductswhatisthemessageofeachad?theproductisofhighqualityandithelpscustomerstosucceed.trueshampoocancreatebeauty,bringhappinessandlovetocustomers.zhakesoftdrinkshelpathletestorefreshthemselves.howistheinformationconveyed?pictures+slogan+spokeswomanproducts+slogan+picturespictures+slogan+productswhatkindofinformationabouttheproductisgivenineachad?brandnamepromotionproductsalesbrandnamepromotionandsaleswordsrelatedtoadvertisingandadvertisementst:whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?help:1.dividethewholeclassintofourormoregroups.2.thestudentscanchoosethegroupwhosetopicintereststhemmost.3.eachgrouptriestothinkofmorewordsabouttherelatedtopic.4.onememberfromeachgroupiscalledontoreporttheirwork.afterseveralminutes.t:nowit’stimetoreportyourwork.volunteer!sa:therearemanyrelatedverbsconcerningthistopic:advertise,broadcast,post,mislead,promote,appealto,entertain,increase,decrease...sb:herearesomerelatednounsconcerningthistopic:ad,advertising,advertisement,advertiser,customer,slogan,designer,text,writer,brand,spokesman,spokeswoman,salesman,saleswoman,sales,choices,profit,principle,function,influence,shop,store,supermarket...共7页,当前第4页1234567sc:herearesomerelatedadjectivesconcerningthistopic:entertaining,annoying,misleading,expensive,cheap,interesting,humorous,argumentative,persuasive,informative,truthful,false...sd:mediacontainingadvertisingandadsarenewspapers,tv,radios,theinternet,poster,balloon,buses...se:therearemanyworld-famousbrandnames.herearesomeexamples:cococola,panasonic,lenovo,haier,nike,nestle,rossini,ibm,philips,pioneer,hp,tcl,ford,nec...t:welldone.i’mgladyouknowsomuchaboutad.doyoulikeadvertisements?doyoufinditannoyingwhenyouwatchtvandseesomanyadsonshoworyoujustfindthementertaining?listyourreasonsforlikesanddislikes.help:1.dividethestudentsintosixoreightgroups.2.individualwork.eachstudenthastochoosehisorheropinionandoffermoreideasconcerningthetopic.3.groupwork.eachmemberlistshisorheropinionandreasons.4.classwork.groupleaderdisplaystheirworkbyreferringtotheusefulexpressions.afterseveralminutes.t:ok,timeforyoutoreportyourwork.possibleanswers:reasonsforlikesreasonsfordislikes1.adscandirectourchoicesofgoods.2.adstellthelatestinformationaboutvariousgoods.3.adshelpconsumerstomakeabetterchoice.4.well-doneadsarekindofartworks.5.adscutdownthecosts,makingthepaperscheaper...1.adsdon’ttellrealthings.2.adsmaketheusersbuywhattheyshouldn’tbuy.3.adscovermuchspace,andwastealotofpaper.4.adstakeuptoomuchtimeontv.5.toomanyadswillmakepeoplebored...stepiiispeakingthispartismeanttosupplythestudentswithrealisticsituationssothattheycanhavemorechancestopractisethefunctionalitems—makingcomplaints,expressingemotionsandevaluatingdifferentviews.t:wearegoingtohavearole-play.tobespecific,wearegoingtoholdameetingbetweenreadersandthenewspapereditor.fourreaderscomplainabouttheadvertisementsofalocalnewspaperandtheeditorinchargeofthenewspaper’sadvertisementssectiontriestorespondtoreaders’complaintsandsolvetheproblems.areyouclear?help:1.dividethestudentsintofourgroups.2.individualwork.eachstudenthastooffermoreideasconcerningthetopic.3.groupwork.eachmemberstateshisorheropinionandreasons.4.classwork.groupleaderreportstheirworkbystatingdifferentviews.afterseveralminutes.t:nowyou’vewarmlydiscussedthistopic.i’dlikethegroupleaderstoreportyourwork.共7页,当前第5页1234567sa:i’mangryaboutyouradsforweightlossproducts.theadssaythatiwillloseweightifiusetheproducts.butwhenitriedthem,ididn’tloseweightatall.insteadi’mputtingonweight.i’malsosufferingfromsleeplessness.yournewspapershouldberesponsibleforthis.sb:i’mveryupsetbecauseihavejustlostalotofmoneyafteransweringanadinyournewspaper.theadwasfulloflies.ithinkthenewspaperisresponsibleandshouldhelpmegetmymoneybackbecauseyournewspaper shouldmakeitnecessarytocheckwhattheadssayistrueornot.it’sclearthatyoufailedtodothis,leastinthisad.pleaserepaymeassoonaspossible.sc:theadsinthenewspapersometimesshowwomenwhoareyoung,beautifulandstupid.thisisbadbecausenotallwomenlikethis.theseadsgivereadersafalseimpressionandhintthatuglywomenareunpopularandthatifyou’reyoungandbeautiful,youcan’tbeverysmart.that’sunfair.sd:i’maschoolnurse.manyofourstudentseattoomuchjunkfood.ithinkthenewspaperistoblameforthisbecausetherearemanysuchadsaboutjunkfoodinyournewspaper.obviously,youonlyconsiderhowmuchmoneyyoucanearnbyreleasingads,withoutthinkingaboutreaders’interests.junkfooddoesmoreharmthangoodtoourhealth.itisatragedy.se:dearreaders,thankyouforyourcareandyourvaluableadvicetoournewspaper.ithinktheadsarenecessarybecausetheycanalsobeenjoyedandappreciatedifwelldesigned.beside,theadscanhelptoreduceourcostsofthenewspapersothatthepriceislowerandreaderscanreadsomethingmoreinterestingandworthwhile.astoyourcomplaints,ithinkournewspaperwilldevotemoretimetocheckingthecontentsofads,tryingtoprovidereaderswithmorescientific,interestingandentertainingads.thankyou.stepivtalking(workbookonp178)thispartshouldbeafreetalkconcerningthetopic.thestudentsshouldbeencouragedtothinkcreativelyandexpresstheirownopinionsfreely.designadvertisementshelp:1.thewholeclassisdividedintoeightgroups.2.thestudentscanchoosethegroupwhosetopicinterestshimorhermost.3.twostudentsdesignthead,twothinkupanidea,twolookforpicturesandtwodrawthepicture.4.onememberfromeachgroupiscalledontoreporttheirwork.t:nowtimeisup.ithinkyoumusthavehadalotofnewcreativeideastosharewithus.whichgroupwouldliketotryfirst?sa:letmetry.we’dliketoadvertiseanewdrugusedfortreatingmyopia.it’sakindofmagicmedicine.iftakenproperly,thedrugwilltakeeffect.inabouttwoweeksastudentwillnolongersufferfrombeingnear-sighted.we’dliketoemploythreestudentstopromotethedrugandadvertiseitinnewspapers,ontheradioandlocaltv.thewholeprojectwillcostaboutXXyuan.共7页,当前第6页1234567sb:we’dliketoadvertiseanewtypeofcellphone.wecantalkonthephone,sendmessagesandpictures,takephotosandsurfontheinternet.wecanalsostorealotofusefulpersonalinformation.asitisveryfashionable,wearegoingtoemploysportsstarliuxiang,whotellshisparentsabouthiswinninggoldmedalandsendspicturesatthesametime.thewholeprojectaddsupto3,500yuan.sc:weshouldliketoadvertiseanewelectronicenglishdictionary.ifwewanttolookupaword,enterthewordimmediately,wecanfindthepronunciation,englishandchineseexplanation,setphrases,examplesandsoon.we’llemployaseniorstudenttoworkforus.ithinkitwillbeworthwhile.theadwillcost1000yuan....stepvhomework1.consolidationt:lastsundayyouboughtamp3playerinthelocalsupermarketaccordingtothead.butsoonyoufoundtherewassomethingwrongwithit.sopleasewritetothemanager,explainyourcomplaintsandaskforyourmoneyback.2.previewthenewlesson.t:pleasepreviewlisteningafterclass.共7页,当前第7页1234567